Zara Clothing – Proudstories
One of the most popular clothing stores that have taken the fashion industry by storm, Zara Clothing is a Spanish retailer company known for its clothes and accessories Though the company
has shops all across the world, it is primarily based in Arteixo in Galicia. It has number of well known brands to its credit which include Pull and Bear, Zara Home, Massimo Dutti, Bershka, Oyshko and Uterqüe.
Founding Date: May 24th, 1974
Company Name: Zara
Company Website: www.zara.com
In the Beginning
Zara Clothing was founded in the year 1975 by Amancio Ortega and Rosalía Mera. Initially, the store was named by Amancio as Zorba after a classic movie.
However, when he realized that there was a famous bar going by the same name, he changes the name of his store to Zara. This store comprised of economical look-alikes of the world famous clothes that were offered by popular brands.
The huge acceptance that his store got propelled him to open up more stores throughout Spain. He even changed his design and manufacturing process to accommodate the high demands and set up a factory in La Coruna in the year 1980.
When Expansions Began
The company owners, encouraged by all the success soon started thinking of expanding their market and opened their first international shop in Porto in Portugal in 1988. They soon expanded to other important countries like USA, France, Mexico, Belgium, Sweden, Greece, Japan, Morocco, Singapore, Australia, Hungary, China, Costa Rica etc.
When the internet rage started gripping the world, they went on to launch the online portal for Zara Clothing in 2010 September. The website was initially launched in Germany, Spain, Italy, France, UK and Portugal. The astonishing response that they got for this is what led them to immediately launch their websites in other countries like Austria, Belgium, Luxembourg, Ireland and Netherlands. Following this they launched their website in USA, Mexico, Romania, Russia, Canada and South Korea.
Innovations and Products
The RIFD tags which has definitely played an important role in improving the security levels in huge clothes shops was first introduced by Zara Clothing. The technology was such a clever one that soon all fashion houses followed suit and today it is used all over the world.
Zara clothing offers clothes and accessories for men, women as well as kids. Their kids’ line of clothing is called Zara Kids. They stock up their stores based on the demand.
In view of the Detox Campaign in 2012, Zara clothing decided to refurbish its processes to ensure that no toxic wastes are released during its processes.
The Process behind Zara Clothing
The company is like a well-oiled piece of machinery with all the processes like designing, manufacturing and distribution carried out in perfect tandem. With designers working day in and day out, the company can come up with a new design within a matter of a week which is very different from the way its competitors function. Thanks to the superb distribution line, they can stock up their stores with new designs just in four weeks time.
Zara clothing has close to 2100 stores in 88 countries and continues to expand at a steady pace.