Founding Date: 1985
Company Name: Tommy Hilfiger
Industry: Fashion Industry, Textiles
Country: New York City, New York, USA
Company Website: Tommy.com
Formerly known as, Tommy Hilfiger Corporation and Tommy Hilfiger Inc.,
the multinational fashion industry star company of the American fashion industry, Tommy Hilfiger is highly renowned for the products they present to the world.
Upon searching Tommy Hilfiger on a search engine like Google, the search results vary from official websites of Tommy Hilfiger USA and global Tommy Hilfiger, followed by the map locations of nearest stores of Tommy Hilfiger, their official page on Facebook, Instagram, the link of online websites like Jabong which are selling products of this brand, and a Wikipedia page of Tommy Hilifiger.
The Conception of Tommy Hilfiger
The story begins from the year 1979, the year Tommy Hilfiger moved to a new city after bankruptcy of his co-founded store, People’s Place. In pursuit of a career in fashion designing, Tommy Hilfiger worked in labels like Jordache Jeans during his stay in New York. Mohan Murjani, a textile tycoon of Indian origin, met Tommy Hilfiger and expressed his wish to be a part of a new line of clothing for men.
Thus, with this, Tommy Hilfiger brought to the world his very first signature collection with a wide variety and a single trend- blooming and casual youth mood specific, in the year of 1985. With financial support from Silas Chou, Tommy Hilfiger as a brand quit from Murjani International in the year 1989 and eventually Lawrence Stroll and Joel Horowitz were appointed as executive officials of men’s sportswear focused company, called Tommy Hilfiger, Inc.
Operations of Tommy Hilfiger
The product line that follows with the brand name of Tommy Hilfiger and Hilfiger Denim brands along with Hilfiger collection is one of the finest qualities of designs personally presented and designed by Tommy Hilfiger. The brand not only boasts of finest apparel design but also matching accessories like eye wear, watches, and perfumes and also home décor. Tommy Hilfiger is the main line of the corporation and has a target customer ranging from 25-40 years of age. This main line is inspired from classic style of American fashion. Hilfiger collection on the other hand is specifically designed to bring out the curves in women with grace and elegance in the contemporary style world, finding their way into the New York Fashion Week. Another popular line of brand collection is Tommy Hilfiger Tailored, which is exclusive menswear designed for a age group of 25-40 years, the prime adults, and ranges from formal suits to casual ones.
In 2010, Tommy Hilfiger Corporation was purchased by Philips-Van Heusen (PVH) with a price of about $3billion.
Principal wise, Tommy Hilfiger Corporation had always emphasized on simplicity and believed in giving back to the society. As an initiative to step ahead and help the people in need, with utmost focus on American youth, Tommy Hilfiger founded Hilfiger Corporate Foundation which had a wide variety of agenda to ensure quality health and educational as well as cultural programs in the year 1995. Hilfiger Corporate Foundation was later renamed in the year 2013 as Tommy Cares which became a global charity association and brought forward the philanthropic side of Tommy Hilfiger as a brand and as a person. Save the Children, War Child, Millennium Promise and the World Wildlife Fund are among the organizations which are financially and morally supported by Tommy Cares.
Awards and Recognition
Tommy Hilfiger had been adorned with awards like UNESCO support award (2009), Women’s Wear Daily (ranked 1st as designer and 16th on the top 100 brands list in the year 2008),GQ Spain-designer of the year (2006), etc.