Founding Date: 4th September, 1922
Company Name: Jaguar Cars
Country: Whitley, Coventry, United Kingdom
Company Website: www.jaguars.com
The British multinational car manufacturer, Jaguar Land rover, has vehicle manufacture unit for luxury vehicles and the brand name under which these luxury vehicles are marketed is Jaguar.The quick Google search with Jaguar Cars gives a long list in the result including official website of Jaguars (www.jaguars.com/ ), Wikipedia page of Jaguar, several webpages comparing the price of recent released models of Jaguar such as CarWale, Zig Wheels, CarDekho, AutoPortal, followed by YouTube channel of Jaguar and some video links and images of recent launch of Jaguar car models.
The Conception of Jaguar Cars
The parent company of Jaguar cars was the Swallow Sidecar Company founded by two british gentlemen, William Lyons and William Walmsley in the year 1922. Later in 1934, Lyons formed S.S Cars limited and coined the name SS Jaguar for the first time in the year 1935 when SS Cars limited launched SS90 and SS100, two sports car models. As the company flourished and the SS Jaguar became a catchy phrase among the luxury car lovers, in the year 1945, SS Cars Limited was renamed as Jaguar Cars Limited. The show stopping launch of sports cars namely the Jaguar XK120, Jaguar XK150,Jaguar E-Type, was the beginning of new era for Jaguars Cars as they defines the principle of Lyons on product manufacture which believed in providing product worth the penny spent by the client or the customer.Ford Motor Company bought UK and USA shares of Jaguar Cars limited. This was a huge step ahead taken by Jaguars towards the future were they became an eminent part of Ford’s Premier Automotive group from 1999. As Fords put up Jaguar division for sale, TATA Motors Company placed the highest bid and bought Jaguars and Land Rover from Fords Motor company in 2008 while the competitive bidders like Morgan Stanley and HSBC.
Operations of Jaguar Cars
There are currently five fully functioning Jaguar Cars plants. Whitley Engineering Centre is Jaguar Land Rover’s current headquarters and also carries out the works such as research and development over the car and engine design and real time functioning of the same. Apart from Whitley Engineering Centre, Gaydon Engineering Centre is current Jaguar plant dedicated to research and development of car tools and designs.There are two assembly plants of Jaguar Cars namely Castle Bromwich and Solihull. These two assembly plants have specific work and product focus. While Castle Bromwich is responsible for assembling Jaguar models, Solihull is responsible for the assembly of Jaguar Land Rovers.The two remaining plants on the list of current plants are Land Rover production plant at Halewood, Merseyside and modular engine and petrol engine production plant at Wolverhampton Engine Plant.
While the Jaguar Company moved from hand to hand since its genesis, it acquired a long history of performance in the market while it made its way through the economics crises periods and many other short comings to finally establish the prestigious series of luxury cars which has expanded from the epicenter of Sports cars and reached out to more customers from non-sports fields. Tata Motors, being an Indian firm, has initiated Tata Motors, being an Indian firm, has initiated establishment of various plants in Indian subcontinent for production, assembly, research and development of Jaguar and Jaguar Land Rover cars.
Jaguar believes in quality life for one and all and has launched the programs like Breast Cancer Charity event in 2016 and has funded various other sustainable development oriented programs by BEN, NSPCC etc.
Awards and Recognition
Jaguar Land Roved deserved and hence successfully bagged the Queen’s Award for Enterprise in Sustainable Development in year 2015 and has also raised the company’s name on the top of list of Responsible Business of the year 2013-2014.