Why blog is important for small business? Here are some tips for using your business blog to boost your brand visibility and to get new clients.
There’s an infinite number of reasons to begin blogging for your business. Not only does producing frequent and valuable content fuel your SEO, but blogging means that your voice and the personality of your business is clearly heard. You and your customers have a space for a two way conversation where questions can be asked and answered, and relationships can be built and maintained. A blog also generates free marketing – not only are you promoting yourself on your own website, but you are also able to share that content over social media platforms for free. There are no costs involved in this, just a lot of effort in generating quality content.
As bloggers are often asked for interviews in the press, either in print or on the radio, you are also getting some free advertising, plus the contacts you make at blogging events can be helpful for the future. Writing a blog can help you establish yourself as an expert or authority in a field, and inject some personality into your business dealings. If you produce reliable content, then it will be assumed that you are reliable too, and the customers who have read your blog will feel familiar with you. This relationship and rapport can often help sway new customers, and leave returning customers feeling confident and satisfied. The following tips can help any business blog flourish.
1. Outsource Editing
As your blog and business are generally very personal, it is prudent to write your own posts where possible. This injects your post and business with your personality, and as you understand your business better than anyone, you are undoubtedly the best person to be communicating with the world. However, many successful business people owe a large part of their success to their self-awareness. Knowing where your talents lie and where they do not is essential, and if your skillset is not creative writing, then hiring an editor can vastly improve your work. While having regular blog posts is great, if the quality of the work is poor, then you will not gain readers or customers.
Big Assignments is a quite good website if you’re looking for something quick and automated. If you prefer something more personal where you can give a detailed brief then hire through Freelancer, where you can contact and interview potential editors, and be confident that you trust the person you’ll be working with. This is the same process for Upwork. If you want someone who will have experience with online marketing specific to business blogs, then Scripted could be the best choice for you.
2. Check The Quality Of Your Writing With Online Tools
If you are new to writing then you may want to double check one or two things before you publish your posts. For your content to be SEO friendly, it should be a minimum of three hundred words. To make sure any content you publish meets this criteria, you can use Easy Word Count. If you’re posting something technical and want to include references to external sources and avoid any accusations of plagiarism, then you need to cite your sources. This can be tiresome and complicated, however Cite It In can make this a lot easier. If you simply want to double check your grammar, language and tone, then the guides available on Australian Help can help you to improve your writing style.
3. Stick To Your Schedule
It is massively important to post content to your business blog regularly. Everyone planning on including a blog with their business marketing should set aside time every week and post on an exact schedule. Not sticking to this schedule could result in haphazard and chaotic posts, that don’t fuel your SEO the way you should. As this is your way of communicating with customers, you shouldn’t be unavailable for communication for long lengths of time.
4. Hook Your Audience
Using a catchy opening line is essential for all kinds of writing. Trying to engage your audience is difficult when discussing business topics, which makes your opening line of vital importance. As everyone is aware, attention spans are very short on the internet, so if your audience is not immediately engaged, then they will not continue. As the goal is for your reader to read the whole article, and potentially comment on or share the post, losing them in the first paragraph means all of your hard work has gone to waste.
5. Always Remember Your Purpose
It is vital to never forget why you are writing. Every single blog post for your business should have a clear message that you are trying to relay to your audience. Be sure of what that message is, and make sure it is clear. There is no need for rambling and pointless blog posts – you are writing for a reason, and as long as you bear that reason in mind, your blog will be appealing.
6. Know Your Audience
You are writing for an audience, and in the case of business blogging this audience is also your consumer. You should have a good idea of who they are and what they are looking for in a post. While you may be super excited by one aspect of your business, don’t focus on something minor that the bulk of your audience is less interested in.
7. Use Questions as Blog Inspiration
Keeping a list of questions you are asked is a great way to draw inspiration for blog posts, as your audience is literally telling you what they’d like to know more about. Not only does this make a successful post, but it also makes coming up with blog topics a lot simpler.
8. Don’t Write On Bad Days
Being in business is sometimes tough. There are days when nothing goes right, and you aren’t even sure why you started the whole thing. These are not the days to write your blog posts. The days when you’re full of energy and enthusiasm, excited for the future and positive about your projects are the days that you need to write. Let your enthusiasm spread to your audience, so they can feel your passion for your business.
9. Maximize Your Blog’s Potential
Using certain features can make your blog more exciting and dynamic, and help to drive views your way. Using features like guest bloggers, commenting and reading on other related blogs, and sharing your blog across specific and relevant social media platforms is all essential. You can use the blogs to improve your SEO, and using specific keywords in regular posts to improve your ranking with search engines. Infographics, videos, and serial posts can all attract positive attention towards your blog.
10. Make Sure Your Posts Are Internet Friendly
By including outside information and links to external sources, your posts appear more trustworthy and reliable. Your information will be clearly fact checked and people will be satisfied that you have researched your points and thoroughly understand what you’re talking about. Using subheadings, lists, bullet points, short sentences and images can make your posts much more visually appealing than long paragraphs, and your audience is more likely to commit to reading the whole post.
Blogging for businesses is not easy; however the benefits are well worth the efforts. The above tips apply for a solid foundation upon which you can build an amazing business blog.
Sharon Conwell has been a content manager and ghost writer at over 20 online projects, now she is a part-time educator and an editor at bigassignments.com She’s specializing at content creation and optimization. She loves coffee, tulips and her Shih Tzu named Bobby. feel free to contact her on LinkedIn.