Founding Date: January 25, 1964
Company’s Name: Nike, Inc.
Industry: Apparel, Accessories.
Country: United States of America.
Company website: www.nike.com
A multinational American country that deals in mainly apparels and accessories is a brand running successfully worldwide for 53 years now. If one searches the web for Nike, Inc. page links related to Nike’s official and subsidiary pages open. A Wikipedia page link also shows itself with numerous images of the Nike logo and services it usually provides. Their official corporate website and company profile links with recent news on their launches at Google Finance and their apps available for Android devices on Google Play store appears with their Facebook page link.
The Conception of Nike, Inc
Nike, Inc. was initiated into the market as Blue Ribbon Sports 53 years ago by Bill Bowerman and Phil Knight, its founders. It became Nike, Inc. only in 1971 and has continued to be an American multinational corporation that deals with developing, designing and manufacturing sets of apparels, accessories, shoes and different value added services. They are headquartered at Washington, County, Oregon in United States near Beaverton, Oregon. It is one of the world’s largest manufacturer of athletic shoes and apparels, sports equipment and it is the most prized brand amongst sports businessmen. It borrows its name from the Greek Goddess of Victory, known as Nike. It started as a distributor of Japanese show maker OnitSuka Tiger. They successfully traded with the Japanese brand until 1971 and it prepared to showcase its first line of footwear, exclusively designed by Carolyn Davidson, incorporated with the Swoosh logo that has been their trademark until present times. On June 18, 1971 they used the Swoosh logo for the first time for innumerous times to follow later and got registered with the U.S Patent and Trademark Office on 22 January, 1974.
Operations of Nike, Inc
As of 2012, it was one of the world’s major suppliers of athletic goods, especially shoes, apparels and other recreational products and services with their revenue exceeding US$24.1 billion in that particular fiscal year. In 2014, Nike, Inc.’s brand in solitary was worth $19 billion, thus making it the most note-worthy and valued brand among sports business groups. Besides manufacturing athletic equipment and sports shoes, Nike, Inc. is also believed to operate retail stores under the name of NikeTown.
In addition, it sponsors international sports teams and acclaimed athletes worldwide almost continually. Besides, marketing its products under its own brands, it also markets products under the names of Nike Golf, Nike Pro, Nike+, Nike Blazers, Air Jordan, Air Force 1, Air Max, Nike Dunk, Nike Skateboarding and Foamposite. Its products are also marketed under its various subsidiary components, named as Brand Jordan, Hurley International and Converse. Previously, it was the owner of Bauer Hockey, Umbro and Cole Haan.
Nike, Inc. since its inception has acquired control over myriad famed apparel and sports equipment companies and has also sold a few. It began with the upscale footwear company Cole Haan’s acquisition in 1988, which it sold away later. Bauer Hockey acquisition happened in succession in 1994 followed by Hurley International’s acquisition in 2002 and Converse in 2003. It acquired Starter next in 2004 followed by Umbro in 2008. As of 2013, the two keys subsidiaries it owns includes Converse Inc. and Hurley International.
In 2012, it became a partner of the Red Campaign with Girl, American Express and Converse which aimed at preventing the transmission of the HIV Virus from a mother to its incumbent by 2015 under the Fighting for an Aids Free Generation.
Awards and Recognition
In April 2013, it was awarded the Innovation in Reporting and Top Overall Report by The Corporate Register Reporting Awards. In December 2012, Nike, Inc. earned the top ranking in Apparel/Accessories Sector in the Climate Counts Performance Ranking for the sixth year, in succession.