Audi AG which is commonly known as Audi Company is a German automotive company that is involved in designing, manufacturing, marketing and distributing its luxury line of cars across the globe.
The company has its headquarters in Ingolstadt, Germany and it is from here that it takes care of all the integral processes worldwide. Audi has nine car manufacturing plants across the world that caters to the steadily rising demand.
Founding Date: 25th April, 1910
Company Name: Audi AG
Industry: Automotive
Country: Ingolstadt, Germany
Company Website: www.audi.com
History of the Automotive Giant
The history of Audi Company dates back to 1885 when a automobile company named Wanderer was launched, which later went on to be a part of the firm.
In fact, Audi is a merger of four automobile companies namely, Horch, Audiwerke, Wanderer and DKW. This may explain the four rings that form the logo of the company. However, this merger was termed as Auto Union. It was in 1960s that the company was named Audi Company after its acquisition by Volkswagen.
During World War II, with Germany being in the midst of the war, the company had to face a lot of problems and even had to relocate to balance the momentum of its processes. However, the Audi company was hit by the effects nevertheless. It was only after World War II that the present day headquarters came into being.
After this, the company introduced a two stroke engines for its front wheel driving vehicle. The list included a delivery van and a 125cc motorcycle.
The Modern Day Audi Company
After several mergers and acquisitions, it was in 1969 that Audi NSU Auto Union AG was formed. The company was soon introduced into USA by the acquirers Volkswagen and a medium sized car named Audi K70 was launched into the market. This was followed by Audi 100, Audi 50 and Audi80/Fox.
Since the design of these cars was quite conservative a proposal was put forth to improve the design and modernize it. The proposal was accepted and in 1980, Audi Quattro was launched into the market.
In 1985, the company’s named was shortened to Audi AG. In the early 21st century, the sales of Audi Company skyrocketed and it started catering to more customers across the globe. Its cars Audi A7 and Audi A3 TDI created the record of being the highest sold cars in 2011. Audi Company has a number of manufacturing and assembling plants around the world.
Pioneers of Modern Automotive Technology
Audi Company has come up with a lot of innovative ideas that have definitely changed the whole automotive scene. From galvanized body shells to in line four engines and LED daytime lights, it is the technology that is setting its vehicles apart from other automobiles in the market.
Audi Cars
Audi Company manufactures both passenger cars as well as sports cars to cater to the diverse tastes of people across the world. Some of its well known models include Audi S3, Audi A8, Audi A4, Audi S8 and Audi TTS. Some of its popular sports models are Audi R8, Audi Q5, Audi Q7 and Audi RS6.
The Audi cars are not only used by people to travel from one place to another but are also used in the sporting arena for motorsports and car rallies.
Manufacturing plants :
- Aurangabad, India since 2006
- Bratislava, Slovakia, shared with Volkswagen, SEAT, Skoda and Porsche (Q7)
- Brussels, Belgium, acquired from Volkswagen in 2007 (A1)
- Changchun, China since 1995
- Gyr, Hungary, (TT and some A3 variants)
- Jakarta, Indonesia since 2011
- Martorell, Spain shared with SEAT and Volkswagen (Q3)